One Identity, Faster Payments
Accelerating Payments with Consumer–Merchant Credential Sharing
Baseline
Users with a payment method on file are 10-20% more likely (source, source) to complete a purchase, making the portability of ads billing credentials one of the largest net new credential coverage opportunities for 2025.
My Role: Product design lead
Timeline: 3 weeks
Platforms: iOS, Android, and desktop
Disciplines: UX/UI
Tools: Figma
Customer Problem
Offering customers more credit card choices at checkout reduces friction and payment failures, driving higher conversion rates, increased order completion, and greater customer lifetime value.
Business Problem
Optimizing the portability of ads billing credentials will help Meta address three key pain points:
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Fragmentation
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Trust and Security
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​Sense of Place
Goals
Drive a 5% improvement in credential coverage during H1 through targeted initiatives that expand payment data capture, enhance reuse at checkout, and accelerate overall revenue growth.
User Research
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Understand the online shopping behaviors of users who have paid for advertising/boosting, and their barriers to saving credentials as consumers
forward for ads credential portability
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​Test and evaluate two flow variants on the consumer-facing side, together with several content variations to allow for an optimized experience and drive adoption.
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Provide user-centered recommendations on the path forward for ads credential portability
Merchant Solution
Customer Solution
Increase in credential coverage
6.3%
Things I did:
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Drove cross-functional alignment to launch cross-platform credential sharing, giving users access to their preferred payment methods and simplifying ad-driven purchases on Facebook.
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Delivered a 6.3% lift in credential sharing (goal: 5%), growing coverage 31% → 37.3%.
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More ad-driven purchases increase ROI, creating headroom for higher ad pricing.