One Identity, Faster Payments
Accelerating Payments with Consumer–Merchant Credential Sharing
Baseline
Users with a payment method on file are 10-20% more likely (source, source) to complete a purchase, making the portability of ads billing credentials one of the largest net new credential coverage opportunities for 2025.
My Role: Product design lead
Timeline: 3 weeks
Platforms: iOS, Android, and desktop
Disciplines: UX/UI
Tools: Figma
Customer Problem
Optimizing the portability of ads billing credentials will help Meta address three key pain points:
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Fragmentation
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Trust and Security
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​Sense of Place
Business Problem
Offering customers more credit card choices at checkout reduces friction and payment failures, driving higher conversion rates, increased order completion, and greater customer lifetime value. Yet, only 7% of users save their credit card credentials at the end of the flow.
Goals
Drive a 5% improvement in credential coverage during H1 through targeted initiatives that expand payment data capture, enhance reuse at checkout, and accelerate overall revenue growth.
Project
kick-off
Competitive
research
Iterate
Development
and QA
Launch and
learn
NiAB
Design
team reviews
UED
support
User Research
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Understand the online shopping behaviors of users who have paid for advertising/boosting, and their barriers to saving credentials as consumers
forward for ads credential portability
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​Test and evaluate two flow variants on the consumer-facing side, together with several content variations to allow for an optimized experience and drive adoption.
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Provide user-centered recommendations on the path forward for ads credential portability
Merchant Solution
Customer Solution
