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Welcome

These projects demonstrate my ability to align diverse stakeholders and rapidly iterate on designs to inform decisions that drive revenue growth.

Designing Onboarding
That Drives Adoption

Increase in conversion

61%

$2.3M/mo.

Savings after 1 month

Increased high-spend advertiser adoption by optimizing banner messaging and placement, simplifying the flow (9 → 3 screens) to lift conversion from 32% to 93%, and enabling automatic Monthly Invoicing attachment.

One Identity, Faster Payments

6.3%

Increase in credential coverage

We enabled customers with both consumer and merchant accounts to share the credit cards on either account. Aiming for a 5% lift, the initiative delivered 6.3%, significantly advancing Meta Wallet’s goal of increasing credential coverage from 31% to 36%.

Reducing Friction

Increase in conversion

208%

$598M/mo.

Trending total purchase volume

Partnering with the Checkout team, we collapsed the three-page Pay in 4 application into a single screen and surfaced key ‘how it works’ details earlier in the flow, lifting conversion and overall purchase volume.

More Flex, Less Form

327%

Increase in conversion

$181M/mo.

Trending total purchase volume

Increased installment options 1→4, integrated plan selection in checkout, reduced application 4→1 page, rebuilt edge cases, and upgraded to PayPal 3.0.

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